Coaching That Arrives
While It Still Matters

Every sales team already knows what good looks like. The gap is between knowing it and doing it, live, under pressure. That gap is what we build for.

Our Story

SmartCues.ai started from an uncomfortable observation: sales training happens, reps nod along, and then nothing changes.

Managers were spending their weeks re-teaching the same objection handling, reviewing the same recordings, writing the same feedback. The advice was good. It just always arrived after the call it was about — by which point the deal had already moved on and the rep was in the next conversation making the same mistake.

The problem was never the quality of the coaching. It was the timing. Nobody improves at something in real time by reading notes about it a day later.

So we built the opposite: a coach that watches the conversation as it happens and says something while there is still a call left to save. Pace, talk-to-listen ratio, the monologue you did not notice you were in — surfaced in the moment, quietly, on the rep's own screen.

No bot announcing itself to the room. No install. No recording notice changing how the other side talks. Just a browser tab, and a rep who gets a little better on every call instead of every quarter.

What We Believe

In the Moment, Not After

A coaching note written after the call arrives too late to change it. SmartCues speaks up while the conversation is still happening, when the rep can still act on it.

Reps First, Always

This is a tool for the person on the call, not a dashboard for watching them. We design for confidence and self-correction, not surveillance and micromanagement.

No Bots, No Installs

Nothing joins the call announcing itself, and there is nothing to download. SmartCues runs in a browser tab, so the other side of the conversation never sees it.

The Team

The people building SmartCues.ai

Will Vasquez, CEO & Co-Founder of SmartCues.ai

Will Vasquez

CEO & Co-Founder

An AI-first technologist with over 12 years of in-the-trenches sales experience. He built SmartCues.ai to solve the exact sales execution problems he faced while scaling revenue teams.

Jason Carmona, CTO & Co-Founder of SmartCues.ai

Jason Carmona

CTO & Co-Founder

A 25-year technology leader with a deep background in AI and computer science. He leads the platform's architecture, specializing in building and scaling complex, enterprise-grade systems.

Try It on Your Next Call

SmartCues is free during our launch phase. Open a tab before your next call and see what it catches.